What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics....
Tagged: brand
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the...
Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and...
Where is the traditional agency going?
The last few years have seen a great deal of discussion around...
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