Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice.…… Continue reading Content & Amplification – The New Brand Brief
Tag: amplification
T- Shaped on Twitter, and in Life
#UsBlogs week 3 theme: “How to Build Your Offline Klout?” Online, the klout score is measured through a combination of different variables to measure reach, amplification and network score – when we take these offline we start to see how T-shaped people are a clear winner to building clout. True Reach: Driving reach offline is…… Continue reading T- Shaped on Twitter, and in Life