In the press, online or speaking events, follow Lex Bradshaw-Zanger updates here:
- Cosmetics Design Europe, March 2022; L’Oréal exec: Beauty tech can solve the ‘big data challenge’
- Fashion Network, March 2022; L’Oréal UK & Ireland in ‘global first’ #TikTokMadeMeBuyIt e-tail campaign
- The Drum, March 2022; Here’s how to impress the Marketing Awards judges as entry deadline looms
- The Drum, March 2022; L’Oréal and Penguin marketers to co-chair Marketing Awards jury
- Oxford Saïd MBA Programme, February 2022; Marketing: what the future holds. Andrew Stephen in conversation with Lex Bradshaw-Zanger (MBA 2021)
- The Marketing Academy, December 2021; The Marketing Academy reveals the CMOs & Marketing Leaders selected for the 2022 EMEA CMO Fellowship Program
- Vogue Business, November 2021; Beauty in the metaverse: Where it’s heading
- Pearson & School of Marketing, November 2021; In Conversation with… Lex Bradshaw-Zanger
- Campaign, September 2021; Power100 – Lex Bradshaw-Zanger, L’Oreal
- Marketing Week, September 2021; MW Top 100 Most Effective UK Marketers, FMCG
- School of Marketing, July 2021; The Places We’ll Go Show: The journey to becoming CMDO of L’Oréal UK
- MMA EMEA Impact, July 2021; Marketing hasn’t changed, but marketers must
- Digiday, June 2021; Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
- MMA, June 2021; MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
- Cosmetics Design Europe, June 2021; L’Oréal joins TikTok UK commerce pilot – ‘the next frontier’ for beauty
- The Drum, June 2021; Top marketers from CoverGirl, L’Oréal and Zenyum on the secrets of cosmetic sales success
- Cosmetics Business, June 2021; L’Oréal taps TikTok for social selling pilot
- Ad Age, June 2021; L’Oréal partners with TikTok to test e-commerce tools
- Cosmetics Business, May 2021; Serial start-up supporter L’Oréal launches competition for stand-out UK businesses
- Culture Liverpool, May 2021; L’Oréal UK & Ireland partners with The Good Business Festival to launch the L’Oréal Beauty Tech For Good Challenge to find the region’s most innovative start-ups
- Raconteur, May 2021; Is live shopping set to become a hit in the UK?
- Founders Factory, April 2021; How To Build Successful Corporate Partnerships as an Early Stage Tech Company
- Marketing Week, April 2021; Meet the top scoring marketers who helped fictional brand Moon skyrocket
- Publicis Commerce, March 2021; What it takes to win in commerce
- NYU, March 2021; The Evolution of Business Today and Its Impact on the Role of Marketers
- Marketing Week, January 2021; Mini MBA star: Lex Bradshaw-Zanger
- IRG, November 2020; Institute for Real Growth Announces ‘IRG100’ Selected Participants for IRG CMO Leadership Program 2021
- Campaign, October 2020; Power 100 2020: Lex Bradshaw-Zanger
- CIM Catalyst, October 2020; The Beauty of Digital
- Marketing Week, October 2020; MW Top 100 Most Effective UK Marketers, FMCG
- Daily Mail, August 2020; See it, click it, wear it! Forget QVC and shopping websites. The new way to buy clothes is via ‘livestreaming’, where experts show you the outfits in a video chat — and you take your pick
- Marketing Week, May 2020; L’Oréal’s UK CMO: The role of the marketer is getting harder and harder
- Raconteur, May 2020; How to prioritise the customer in a crisis
- BBC, April 2020; How Instagram’s influencers changed the model industry
- Oxford Said Business School, February 2020; FOMI, The future of marketing: approaching a new decade
- Mighty Guides, November 2016; Defining Marketing Success – 28 Experts tell you how
- The Drum, June 2015; ‘We’re not Amazon but we’re getting to that’ – McDonald’s Lex Bradshaw-Zanger on building digital consumer profiles
- Marketing Week, November 2014; McDonald’s taps startups to bring urgency to plans to digitise stores
- McDonald’s Europe, November 2014; The Hackathon #McDHack14
- Marketing Week, April 2014; McDonald’s plots pan-European mobile coupon app launch
- Marketing Week, March 2014; McDonald’s names Facebook brand exec as first European digital chief
- Gulf Business, April 2011; The Gulf’s Digital Revolution
- Communicate, March 2011; Outside The Box, how technology is changing television and what advertisers can do to keep up
- Campaign ME, February 2011; Are Digital Agencies the New Dinosaurs
- Web Strategist, May 2010; People on the Move in the Social Business Industry