#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)” The world is changing, our lives are changing, business is changing – it seems like never in the history of humanity has change been so abound and so fast. Darwin made us understand the evolution of the species…… Continue reading Sponge Bob Forever
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Hollywood 101 for Marketers
#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into its constituent elements; An idea – All good stories start with ideas and a movie is no exception, the screenplay is everything. Cast, crew & production -…… Continue reading Hollywood 101 for Marketers
T- Shaped on Twitter, and in Life
#UsBlogs week 3 theme: “How to Build Your Offline Klout?” Online, the klout score is measured through a combination of different variables to measure reach, amplification and network score – when we take these offline we start to see how T-shaped people are a clear winner to building clout. True Reach: Driving reach offline is…… Continue reading T- Shaped on Twitter, and in Life