Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is about being found and adding value – marketing has changed, and marketers need to change too.

 

 

 

 

Infographic courtesy of Voltier Digital

 

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