Marketing hasn’t changed, but marketers must.
AI will not solve everything on its own. The winners will be humans with real craft who know how to use it. We are learning something quickly: AI…
2026
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the…
Marketing Is Driven by Physics
When I was dean of the Brand Marketers Academy at Cannes this year, one of our speakers was a cardiothoracic surgeon, JaBaris Swain. He wasn’t there to talk…
Six themes from Cannes Lions Brand Marketer Academy – Life lessons for future leaders
You might have been in the Palais last week, or you might have been streaming online – or maybe you had FOMO and were just watching your social…
The $15,000 Ghost of the Dot-Com Boom, The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper”
The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper” It is a strange paradox of the modern internet that the machine designed to remember everything has such…