What is your earliest eCommerce memory?
It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed…
2021
SHEIN – a lesson in marketing
Digital is not an expertise, it’s just the way business is done today. I’ve written about SHEIN before as one to watch, and yet again as analysts dig…
A new model for creativity, influence, brands and purchase… SHEIN
🐉 The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition…
The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional…
Kicking off SocialCommerce in Europe with TikTok & L’Oreal
Last week we announced an exciting project we’ve been working on behind the scenes with TikTok, to bring shopping directly into the app experience. Through our strength in…