BDW Making Digital Work – Day 2, Afternoon
The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the…
2010
BDW Making Digital Work – Day 2, Morning
Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder…
BDW Making Digital Work – Day 1, Afternoon
The afternoon kicked off with Chloe Gottleib (@chloalo), ECD for interactive design at R/GA who talked to us about the shift from designing websites to digital eco-systems. She…
BDW Making Digital Work – Day 1, Morning
End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of…
When clients ask for bread, give them cake
Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us…
Getting ready to ‘Make Digital Work’
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work.…
Youth are the target
If our business is all about making change happen, then this excellent film from Brazilian research group BOX 1824 is a must watch – showing us how the…
Digital is not a medium
‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because…
Treating creatives like adults
For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on…
Marketing services should have acquired advertising
I’m slowly coming to the firm conclusion that marketing services (and all that it comprises) should have acquired advertising – and not the other way around which is…