Everyone needs skunkworks
In this day and age everyone, every company, every organization that believes in ideas needs skunkworks – not only agencies, but above all agencies since their whole business…
2011
Agency Future – The Results
For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and…
Best Social Media Campaign of the Year
I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine: The Ikea Facebook campaign (not because of my…
Overcome the fear
I answered a question the other day on Quora: How can you change the culture of an advertising agency? And this has developed into a discussion about some…
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development…
Social Dynamics 102: Klout & Quora
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of…
The end of ATL/BTL, the birth of Paid, Owned, Earned
For the better part of 2010 and as both agency structures and the work we are doing becomes less TV and press centric and more about humans and…
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than…
Top 3 of Top Trends for 2011
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011…
New Year’s Eve Fireworks – A safe choice
After much debate we decided to take the safe option and watch the fireworks on the Umm Suqeim public beach, in front of Burj Al Arab, rather than…