For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and how this is developing in different places around the world. Aaron Bateman (@Aaron78) has spent a year travelling, interviewing and journalling many of these new models on his blog Agency Future and the results are out.
It’s great to see that some of the agencies we see as really hot are surfacing in his research: Made By Many, BBH Labs, Co:, Antidote to name a few – and also that no one really has the scientific answer and that it lies more in being open, flexible and knowing who to partner with. The deck of his research is below – great job Aaron.
The future of advertising is not advertising.
Wiliam Owen (@wdowen), co-founder, Made By Many