Best Social Media Campaign of the Year

I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine:

The Ikea Facebook campaign (not because of my Swedish heritage) because of its ingenuity and simplicity. Instead of building an app, they used the existing functionality of the platform to connect people, the brand, and their products. Such a success that Facebook has tightened up on these campaigns since then!

Read the full article here.

Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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