The Measurement Conundrum: Why ‘What Gets Measured Gets Managed’ No Longer Means What You Think There’s an old joke among marketers: “The best thing about the internet is you can measure everything. The worst thing about the internet is you can measure everything.” Today, this quip feels less like a joke and more like a…… Continue reading Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing Effectiveness
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