Do you know how your TV or phone actually works? Have you studied how people choose cereal in the supermarket? When did you last ask someone why they truly love a particular brand? Just because we’re human doesn’t mean we naturally understand people and let’s be honest, homo sapiens isn’t exactly a rational creature. …… Continue reading He’s on TikTok 7 hours a day, so we hired him for our social content strategy
Month: November 2025
The Biggest Challenge in Marketing Today Isn’t What You Think. It’s not AI. It’s not data. It’s aspiration.
We all seem to be commiserating about the state of our industry, the death of agencies, the loss of creativity, the impending doom of GenAI but what is really going on? If we start from those in the industry today, all the way to the next generation of marketers about to join us, the…… Continue reading The Biggest Challenge in Marketing Today Isn’t What You Think. It’s not AI. It’s not data. It’s aspiration.