In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L’Oréal Groupe, SAPMENA Region and Singapore Board Member to…… Continue reading Navigating the Short Attention Economy: A Marketer’s Guide
Making sense of life, & communications, online & offline.