Do you know how your TV or phone actually works? Have you studied how people choose cereal in the supermarket? When did you last ask someone why they truly love a particular brand? Just because we’re human doesn’t mean we naturally understand people and let’s be honest, homo sapiens isn’t exactly a rational creature.…… Continue reading He’s on TikTok 7 hours a day, so we hired him for our social content strategy
Tag: experience
User experience in the pitch process
My previous CEO at RMG Connect (now JWT) Claude Chaffiotte (@ClaChaf) once compared the pitch process to a visit to the doctor, saying that “rarely do you go to the doctor and he tells you the ailments of his last six patients and what he did for them” – but this is what most agencies…… Continue reading User experience in the pitch process