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Tag: gap

Can you afford not to crowd-test?

The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite a while since we have seen a rebrand take up this much media coverage, and potentially this is because people feel strongly about it. Over the weekend…… Continue reading Can you afford not to crowd-test?

Published October 10, 2010
Categorized as Design, New York, Social Media, Strategic Planning Tagged creative, design, gap, logo, myspace, strategic, strategy, tropicana

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