Disruption for mind and body
I went last night for my first training sesssion at Concept 10 10 here in Dubai, this is a very different approach to the gym that uses very…
2010
Has ‘integration’ become a dirty word?
In the rush to evolve the skills of the advertising industry to keep up with an ever changing number of new media channels the buzzword for the last…
Did AOL peak too early? Are walled gardens the future?
The web is dead, long live the internet – those were the guiding words of a recent Wired article discussing the evolution of how we use the web…
Clarifying digital and mobile
It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are…
The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden…
We are not alone (in advertising)
Yesterday I had the luxury to step out of the office for a few hours and visit the Gitex exhibition here in Dubai – our MD Kamal Dimachkie…
Elephant in the room syndrome for agencies
The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the…
A fork in the road for advertising
I often find myself wondering how far the advertising invasion will go; dissatisfied with the shrinkage of traditional channels and the still unconfirmed power of the internet, we…
Can you afford not to crowd-test?
The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite…
Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn‘ it occurred to me how key this idea is when applied directly to the way we plan marketing…