How do we build knowledge in the agency business?
The question of building knowledge in this industry has arisen more frequently recently, mainly as a result of expanding markets in particular areas such as digital and interactive…
2010
Packaging, content and delivery
Mark Zuckerberg is no Steve Jobs, and we probably knew that already. But for those of you that watched the livestream update from Facebook HQ last night (or…
Mad Men, and the dying art of the account exec
The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role…
Designing spaces for creativity
A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me…
What happened to direct marketing?
I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use…
The joy of industry bodies
Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have…
It’s time to think (anew)
A very interesting piece by Charlie Lowe (@charliemlowe) at DTD today talking about the… …critical lack of resourceful and talented people in the world. and how this is particularly…
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every…
The ugly ratio of creative to media spend
In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say…
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue…