The joy of industry bodies

Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have this sort of initiative to get likeminded people into the room. After only 5 months in Dubai, this is a breath of fresh air and inspiration to see that there are others out there who are at the cutting edge, and an opportunity to meet some interesting people.

The agency and advertiser market also needs to do something to formalise and give itself credibility – we are looking in parallel at the setup of IAB or similar here.

By Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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