New Year’s Eve Fireworks – A safe choice

After much debate we decided to take the safe option and watch the fireworks on the Umm Suqeim public beach, in front of Burj Al Arab, rather than battle against the crowds at Burj Khalifa – as it turns out we made a good choice. See my film of the fireworks below and check out this review of the chaos downtown: New Year Chaos at Burj Khalifa.

By Lex Bradshaw-Zanger

A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.

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