A new model for creativity, influence, brands and purchase… SHEIN

🐉 The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd.

 

As they launch a competition to create new fashion brands they are not only crowd-sourcing their new designs to give even greater breadth, but also touching a core target group.

 

The business that has started as a new global direct-to-consumer model for fast-fashion, growing at enormous pace, isnow about to leapfrog the ‘traditional’ marketplace to become a platform for creativity, production and fashion on a global scale. Software + influence + logistics is eating the world.

 

👗 A smart move that will not only turbo charge their global creativity but also their awareness amongst exactly the group they need as customers too. A virtuous circle of creativity and purchase, powered by #humanconnections and the rising star of #eCommerce#WatchThisSpace

 

https://www.theindustry.fashion/shein-launches-100000-designer-competition-and-chance-to-start-own-label/

By Lex Bradshaw-Zanger

A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.

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