In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say that this isn’t still quite a common element of agency-client conversation but the context was extraordinary. This is usually a topic that we see bandied about by…… Continue reading The ugly ratio of creative to media spend
Tag: creative
Where is the traditional agency going?
The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging from brand to communications to idea to creative, but they all highlight one thing: The move of the business away from what has been tradtionally known as…… Continue reading Where is the traditional agency going?