Choosing a city…

With my little European jaunt underway, I stopped to think this morning about how one should choose a city to live in; it’s clear that not everyone has the luxury of dreaming a city and saying "I want to move there" but there are times (I've had a couple) when you need to decide where to go.

So in order to make the next move easier – I'm listing some criteria – we read a nice book during MBA (Smart Choices) that explained how to make decisions based on weighted criteria and decision trees; of course under the emotions of a decision we never stop to be logical, but who knows, maybe next time…

* Climate
* Lifestyle
* Cost of living
* Social network
* Employment opportunity

Any contributions greatly appreciated!

By Lex Bradshaw-Zanger

A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.

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