Choosing a city…

With my little European jaunt underway, I stopped to think this morning about how one should choose a city to live in; it’s clear that not everyone has the luxury of dreaming a city and saying "I want to move there" but there are times (I've had a couple) when you need to decide where to go.

So in order to make the next move easier – I'm listing some criteria – we read a nice book during MBA (Smart Choices) that explained how to make decisions based on weighted criteria and decision trees; of course under the emotions of a decision we never stop to be logical, but who knows, maybe next time…

* Climate
* Lifestyle
* Cost of living
* Social network
* Employment opportunity

Any contributions greatly appreciated!

Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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