I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use it? In our rush to become integrated, 360 and digital we have have forgotten that a key piece of the marketing mix was about how a brand has a…… Continue reading What happened to direct marketing?
Month: October 2010
The joy of industry bodies
Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have this sort of initiative to get likeminded people into the room. After only 5 months in Dubai, this is a breath of fresh air and inspiration to…… Continue reading The joy of industry bodies
It’s time to think (anew)
A very interesting piece by Charlie Lowe (@charliemlowe) at DTD today talking about the… …critical lack of resourceful and talented people in the world. and how this is particularly relevant to the advertising industry; and he makes a very valid point in that creative thinking and talented people tend to go hand in hand and as…… Continue reading It’s time to think (anew)
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every other country outside the anglo-saxon world that has tried to apply strategic planning, never seems to get it quite right, either from an internal or external perspective.…… Continue reading Digital planner, an even rarer bird
The ugly ratio of creative to media spend
In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say that this isn’t still quite a common element of agency-client conversation but the context was extraordinary. This is usually a topic that we see bandied about by…… Continue reading The ugly ratio of creative to media spend
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue big boys start snapping up the geeks left and right. Integration is the buzzword of the moment, we need to develop the product (and the skillset) to…… Continue reading Advertising + Digital = ?