Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden goose right now – the speed at which digital is invading our industry means that suddenly there is a major need for people that not only understand…… Continue reading The war for digital talent in advertising
Month: October 2010
We are not alone (in advertising)
Yesterday I had the luxury to step out of the office for a few hours and visit the Gitex exhibition here in Dubai – our MD Kamal Dimachkie was also on a panel discussing mobile advertising along with representatives from du, Nokia, GM (one of our clients) and IconMobile. It is great for us ‘agency-people’…… Continue reading We are not alone (in advertising)
Elephant in the room syndrome for agencies
The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the traditional agency structure, how planning, creative and client service work together, but there is even less information about how these models are evolving and what might be…… Continue reading Elephant in the room syndrome for agencies
A fork in the road for advertising
I often find myself wondering how far the advertising invasion will go; dissatisfied with the shrinkage of traditional channels and the still unconfirmed power of the internet, we find that new ideas for advertising are popping up all over the place. Last week I found myself in a meeting with a new media company offering…… Continue reading A fork in the road for advertising
Can you afford not to crowd-test?
The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite a while since we have seen a rebrand take up this much media coverage, and potentially this is because people feel strongly about it. Over the weekend…… Continue reading Can you afford not to crowd-test?
Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn’ it occurred to me how key this idea is when applied directly to the way we plan marketing and communications campaigns today. The last few years have seen the arrival of new channels, the prevalence of content as key to engagement and have put the…… Continue reading Reinventing marketing strategy, plans and thinking
How do we build knowledge in the agency business?
The question of building knowledge in this industry has arisen more frequently recently, mainly as a result of expanding markets in particular areas such as digital and interactive and also as a result of the economic downturn when many people are let go or changing positions and organisations must fight hard to transfer and retain…… Continue reading How do we build knowledge in the agency business?
Packaging, content and delivery
Mark Zuckerberg is no Steve Jobs, and we probably knew that already. But for those of you that watched the livestream update from Facebook HQ last night (or yesterday afternoon, depending on where you were), and saw the recent Apple Keynote, or have ever seen Jobs present you will understand what I mean when I…… Continue reading Packaging, content and delivery
Mad Men, and the dying art of the account exec
The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role of women, the drinking and the smoking and the overall style of life, some are very amusing in how little the business has changed in the last…… Continue reading Mad Men, and the dying art of the account exec
Designing spaces for creativity
A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me thinking about the different models that I’ve experienced and their cultures since there is clearly work to be done in determining which model suits which culture best.…… Continue reading Designing spaces for creativity