I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine:
The Ikea Facebook campaign (not because of my Swedish heritage) because of its ingenuity and simplicity. Instead of building an app, they used the existing functionality of the platform to connect people, the brand, and their products. Such a success that Facebook has tightened up on these campaigns since then!
Read the full article here.
