Remembering their childhood

9780230542525I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was probably less than 7. To a certain extent talking to family and looking at photos can start to build a picture in my mind of those childhood years that my brain never really took down, but I don’t think I’ll ever really have a good idea of life back then.

The same can’t be said for my daughters; between the photos, and videos, status updates and general Facebook timeline they will have an almost day-by-day story of their lives from birth through those early years – sure they won’t be able to remember the crying and the laughing that they added but somehow I think this digital memory will help them to ‘remember’.

How will this change their lives? How will this format their vision of family? Digital memory is changing our lives and I can’t help but wonder how it will change theirs.

By Lex Bradshaw-Zanger

A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.

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