Remembering their childhood

9780230542525I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was probably less than 7. To a certain extent talking to family and looking at photos can start to build a picture in my mind of those childhood years that my brain never really took down, but I don’t think I’ll ever really have a good idea of life back then.

The same can’t be said for my daughters; between the photos, and videos, status updates and general Facebook timeline they will have an almost day-by-day story of their lives from birth through those early years – sure they won’t be able to remember the crying and the laughing that they added but somehow I think this digital memory will help them to ‘remember’.

How will this change their lives? How will this format their vision of family? Digital memory is changing our lives and I can’t help but wonder how it will change theirs.

By Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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