I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate and cross-match, or plot it on a chart to ask the right question and weed out the insight behind the figures. But I’m a geek, and beyond…… Continue reading Learning to love big data
Author: Lex Bradshaw-Zanger
A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may…… Continue reading Marketing Predictions for 2012
Death to the email
I was very pleased to read an article recently on French tech firm Atos who are stopping the use of internal email, CEO and ex French Finance Minister, Thierry Breton, hasn’t sent an email since 2008 and wants to increase efficiency by eradicating this ‘long form’ of internal communication. He is moving employees away from…… Continue reading Death to the email
Going Viral Visualized [INFOGRAPHIC]
Infographic designed by Voltier Digital via Mashable.com
Turning on Social: Google+, Facebook Timeline & Unthink
With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were still deciding whether they really needed a website, and today the question is more about a Facebook page, a…… Continue reading Turning on Social: Google+, Facebook Timeline & Unthink
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is…… Continue reading Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in the advertising business as we try and evolve an ageing traditional, TV…… Continue reading Follow The Money – Focussing on Inputs or Outputs
Can you design & build a car?
One of my major gripes in this ‘digital’ business is the feeling of those on the outside that it’s easy to do – I sometimes ask the question about building a car… after all, many of us know how to drive and operate both a manual and automatic – but when it comes down to…… Continue reading Can you design & build a car?
Always Connected
Students today face far greater distractions than in generations past. Connectivity is at an all time high, but how much is this really impacting students’ quality of life? Take a look through the comic book style graphic to take a look at a day in the life of a student, and see how we are…… Continue reading Always Connected
Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world. But phygital doesn’t belong to just one agency.…… Continue reading Barriers to the Phygital Revolution