#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into its constituent elements; An idea – All good stories start with ideas and a movie is no exception, the screenplay is everything. Cast, crew & production -…… Continue reading Hollywood 101 for Marketers
Category: Advertising
Are digital agencies the new dinosaurs?
I was asked to answer the question ‘Are digital agencies the new dinosaurs?’ in this week’s Campaign ME – check out my answer below and those of my industry colleagues in the attached. Digital is no longer a microsite or a banner ad, digital is everywhere and in everything – look at interactive TV, digital…… Continue reading Are digital agencies the new dinosaurs?
Agency Future – The Results
For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and how this is developing in different places around the world. Aaron Bateman (@Aaron78) has spent a year travelling, interviewing and journalling many of these new models on…… Continue reading Agency Future – The Results
Overcome the fear
I answered a question the other day on Quora: How can you change the culture of an advertising agency? And this has developed into a discussion about some simple things that agencies can start to do to set them on the path of cultural change. My original answer was as follows: The culture of an…… Continue reading Overcome the fear
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along. The…… Continue reading Can agencies really play nicely together?
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than across it to the safety of the other side. The advertising industry through the 80s and 90s (and even early 2000) was seen as a very glamorous…… Continue reading The contradiction of agency recruitment
Top 3 of Top Trends for 2011
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. 2. ClickHere 10 Digital Trends for 2011 from ClickHere Anytime, Anyplace – Digital Is Everywhere in 2011 Is Social Media Killing the…… Continue reading Top 3 of Top Trends for 2011
When clients ask for bread, give them cake
Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us to deliver true integrated, multi-channel thinking against their briefs; and for this reason the briefs that are delivered to creative tend to be driven towards more traditional…… Continue reading When clients ask for bread, give them cake
Getting ready to ‘Make Digital Work’
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has been run outside of Boulder and promises to be a hotbed of ideas and learning. The programme ran first…… Continue reading Getting ready to ‘Make Digital Work’
Treating creatives like adults
For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on hand and foot, and generally treated like a jewel that must pandered to and protected. But times are changing. Times are changing both for the industry as…… Continue reading Treating creatives like adults