A new vision for CRM

Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an organisation needs to build its own customer database and harness its audience, or whether the major online ecosystems of Google, Facebook and Apple now…… Continue reading A new vision for CRM

What’s going on with Uber in France? A lesson in economics and global brand management.

Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%,…… Continue reading What’s going on with Uber in France? A lesson in economics and global brand management.

Thoughts from LeWeb

There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and impact that the digital revolution is having on business. The first day is always the best as it sets the scene for a number of different topics…… Continue reading Thoughts from LeWeb

#McDHack14: All hack’d out

McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on Challenge Post: #McDHack14 Tweets //   McDonald’s Hackathon in the press: Marketing Magazine: McDonald’s to host hackathon to explore new ways to connect with millennials Burger Business:…… Continue reading #McDHack14: All hack’d out

McDonald’s Hackathon 2014

          It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader when it comes to digital innovation. Technology has made the famous brand evolve in terms of offers and customer relationships. 7 years ago,…… Continue reading McDonald’s Hackathon 2014

Knowledge workers, the future of jobs and the Taylorism of management

We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent economist article put it beautifully, on clutter in management and how tiers of managers, meetings and emails and killing our productivity. Office politics, management dysfunctionality and complex…… Continue reading Knowledge workers, the future of jobs and the Taylorism of management

Digital Transformation – It’s about the people

It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on digital transformation because in the simplest of terms it didn’t talk about technology and tools, but focussed on the people; the two…… Continue reading Digital Transformation – It’s about the people

Re-Inventing Brand Marketing

As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on the one hand it feels like Cannes has become the centre for creative stunts that win awards but on the…… Continue reading Re-Inventing Brand Marketing