Social Media – Page 2

Marketing Predictions for 2012

At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may…… Continue reading Marketing Predictions for 2012

Turning on Social: Google+, Facebook Timeline & Unthink

With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were still deciding whether they really needed a website, and today the question is more about a Facebook page, a…… Continue reading Turning on Social: Google+, Facebook Timeline & Unthink

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is…… Continue reading Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Follow The Money – Focussing on Inputs or Outputs

Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in the advertising business as we try and evolve an ageing traditional, TV…… Continue reading Follow The Money – Focussing on Inputs or Outputs

What the CEO needs to know about CRM

What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of customer communications or CRM has become more important than ever; the ability for customers to express themselves both positively and negatively now has both reach and impact…… Continue reading What the CEO needs to know about CRM

E-commerce, F-commerce, M-commerce… Social Commerce

From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce

Leading By Example – Socially

This post is part of the #UsBlogs weekly theme: Social Media in C-Suite If social media is about changing the world and the way that we do business, then how it is adopted, accepted and used by members of the c-suite of an organization is truly a reflection of how they themselves see change and…… Continue reading Leading By Example – Socially

Social Media Memories from Birth

My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth