Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy’ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion. What…… Continue reading My Job is about Change – Agitating & Activating
Category: Social Media
Digital Landscape in the Middle East
I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here. Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East
SXSW Roundup
I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being…… Continue reading SXSW Roundup
Google Profile + Social Circle = My Online Demise
OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise
Living the Brand – GoNabit.com
There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money. One brand that jumps out of the pack is GoNabit, the leading group buying site in…… Continue reading Living the Brand – GoNabit.com
Sponge Bob Forever
#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)” The world is changing, our lives are changing, business is changing – it seems like never in the history of humanity has change been so abound and so fast. Darwin made us understand the evolution of the species…… Continue reading Sponge Bob Forever
Best Social Media Campaign of the Year
I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine: The Ikea Facebook campaign (not because of my Swedish heritage) because of its ingenuity and simplicity. Instead of building an app, they used the existing functionality of the platform to connect people, the brand, and…… Continue reading Best Social Media Campaign of the Year
Social Dynamics 102: Klout & Quora
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of these is a measure of our social influence, there are many such sites out there who have developed their own proprietary algorithm to monitor your presence and…… Continue reading Social Dynamics 102: Klout & Quora
Are you the Mayor this Christmas?
I lost my mayorship of the office this morning… 3 days before Christmas, and I’m distraught. The fact of the matter is that I’ve been trying exceptionally hard to compete with a colleague (thanks @ronaldzouein) and maintain this mayorship over the last 3-4 months (between trips to NY, Chicago and Riyadh) and then I woke…… Continue reading Are you the Mayor this Christmas?
Is a Facebook page the new blog?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their agencies and consultants have laid out strategic plans to approaching the social web, many of them based on listening and research as a first step, followed by…… Continue reading Is a Facebook page the new blog?