E-commerce, F-commerce, M-commerce… Social Commerce

From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce

Social Media Memories from Birth

My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth

My Job is about Change – Agitating & Activating

Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy’ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion. What…… Continue reading My Job is about Change – Agitating & Activating

Digital Landscape in the Middle East

I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here.   Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East

SXSW Roundup

I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being…… Continue reading SXSW Roundup

Google Profile + Social Circle = My Online Demise

OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise

Living the Brand – GoNabit.com

There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money. One brand that jumps out of the pack is GoNabit, the leading group buying site in…… Continue reading Living the Brand – GoNabit.com

Sponge Bob Forever

#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)”   The world is changing, our lives are changing, business is changing – it seems like never in the history of humanity has change been so abound and so fast. Darwin made us understand the evolution of the species…… Continue reading Sponge Bob Forever

Best Social Media Campaign of the Year

I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine: The Ikea Facebook campaign (not because of my Swedish heritage) because of its ingenuity and simplicity. Instead of building an app, they used the existing functionality of the platform to connect people, the brand, and…… Continue reading Best Social Media Campaign of the Year