There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone coined the social CRM phrase – but I’ll give them the credit because it does roll off the tongue a…… Continue reading Social CRM is CRM via new channels
Category: Social Media
When clients ask for bread, give them cake
Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us to deliver true integrated, multi-channel thinking against their briefs; and for this reason the briefs that are delivered to creative tend to be driven towards more traditional…… Continue reading When clients ask for bread, give them cake
Digital is not a channel, it is part of your product
How about we start from scratch? How about we look at the different pieces of the organisation and figure out how to apply digital, mobile, social, broadband and interactive to the existing structure? How would things look different if we started from a zero sum base? To start with, I think social wouldn’t want to…… Continue reading Digital is not a channel, it is part of your product
Did AOL peak too early? Are walled gardens the future?
The web is dead, long live the internet – those were the guiding words of a recent Wired article discussing the evolution of how we use the web and the internet – how the relative amount of data and information that we consume in the browser is decreasing compared to the quantity of apps and…… Continue reading Did AOL peak too early? Are walled gardens the future?
Clarifying digital and mobile
It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are not specific enough and do not group together a set of channels that can, or should, necessarily be used together. The mobile handset exists in a number…… Continue reading Clarifying digital and mobile
Can you afford not to crowd-test?
The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite a while since we have seen a rebrand take up this much media coverage, and potentially this is because people feel strongly about it. Over the weekend…… Continue reading Can you afford not to crowd-test?
Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn’ it occurred to me how key this idea is when applied directly to the way we plan marketing and communications campaigns today. The last few years have seen the arrival of new channels, the prevalence of content as key to engagement and have put the…… Continue reading Reinventing marketing strategy, plans and thinking
Packaging, content and delivery
Mark Zuckerberg is no Steve Jobs, and we probably knew that already. But for those of you that watched the livestream update from Facebook HQ last night (or yesterday afternoon, depending on where you were), and saw the recent Apple Keynote, or have ever seen Jobs present you will understand what I mean when I…… Continue reading Packaging, content and delivery