SXSW Roundup

I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being there gives you a different opinion, a chance to look at the lineup and try to find out what people thought about specific events, to follow-up with those whose opinion you value and then to try and read up about what people felt they learnt during those crazy few days in Austin.

So as I trawl the interwebs, reading the what I learnt and how it went posts, I’ve collected a few of them below – please feel free to add more in the comments.


By Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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