The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role of women, the drinking and the smoking and the overall style of life, some are very amusing in how little the business has changed in the last…… Continue reading Mad Men, and the dying art of the account exec
Category: Strategic Planning
It’s time to think (anew)
A very interesting piece by Charlie Lowe (@charliemlowe) at DTD today talking about the… …critical lack of resourceful and talented people in the world. and how this is particularly relevant to the advertising industry; and he makes a very valid point in that creative thinking and talented people tend to go hand in hand and as…… Continue reading It’s time to think (anew)
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every other country outside the anglo-saxon world that has tried to apply strategic planning, never seems to get it quite right, either from an internal or external perspective.…… Continue reading Digital planner, an even rarer bird