digital – Page 2

Can agencies really play nicely together?

I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along. The…… Continue reading Can agencies really play nicely together?

Videos from Making Digital Work NY

For those following up on the BDW Workshop in New York, here you can see a post of the videos, the original post on the MDW NY Posterous at http://makingdigitalworknyc.posterous.com. It was a pleasure to interact with and film so many talented people in NYC. I’m working on a couple of larger video projects cut…… Continue reading Videos from Making Digital Work NY

Learning to walk – by the book

The major challenge affecting agencies today is how to keep up with technology as it explodes in the communications landscape around us – never before in the history of the business have so many changes, happened so fast and with such greater impact. As we try to keep up, to learn, to understand and to…… Continue reading Learning to walk – by the book

Digital strategy is dead – Long live digital strategy

Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last week in New York – he said that in an increasingly competitive and changing market, the future for agencies was in…… Continue reading Digital strategy is dead – Long live digital strategy

When clients ask for bread, give them cake

Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us to deliver true integrated, multi-channel thinking against their briefs; and for this reason the briefs that are delivered to creative tend to be driven towards more traditional…… Continue reading When clients ask for bread, give them cake

Getting ready to ‘Make Digital Work’

In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has been run outside of Boulder and promises to be a hotbed of ideas and learning. The programme ran first…… Continue reading Getting ready to ‘Make Digital Work’

Digital is not a medium

‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because it simply feels too obvious; but obvious as it might seem there are still too many occasions where I am forced to re-explain. So this article should…… Continue reading Digital is not a medium

Marketing services should have acquired advertising

I’m slowly coming to the firm conclusion that marketing services (and all that it comprises) should have acquired advertising – and not the other way around which is what seems to have happened in the industry. Marketing Services (despite their appalling name) agencies had one of the most interesting remits of the late 90s and…… Continue reading Marketing services should have acquired advertising