It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are not specific enough and do not group together a set of channels that can, or should, necessarily be used together. The mobile handset exists in a number…… Continue reading Clarifying digital and mobile
Tag: digital
The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden goose right now – the speed at which digital is invading our industry means that suddenly there is a major need for people that not only understand…… Continue reading The war for digital talent in advertising
Packaging, content and delivery
Mark Zuckerberg is no Steve Jobs, and we probably knew that already. But for those of you that watched the livestream update from Facebook HQ last night (or yesterday afternoon, depending on where you were), and saw the recent Apple Keynote, or have ever seen Jobs present you will understand what I mean when I…… Continue reading Packaging, content and delivery
The joy of industry bodies
Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have this sort of initiative to get likeminded people into the room. After only 5 months in Dubai, this is a breath of fresh air and inspiration to…… Continue reading The joy of industry bodies
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every other country outside the anglo-saxon world that has tried to apply strategic planning, never seems to get it quite right, either from an internal or external perspective.…… Continue reading Digital planner, an even rarer bird
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue big boys start snapping up the geeks left and right. Integration is the buzzword of the moment, we need to develop the product (and the skillset) to…… Continue reading Advertising + Digital = ?