Lex Bradshaw-Zanger

BDW Making Digital Work – Day 2, Afternoon

The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the appearance (and importance) of the creative technologist. He told us that now at CP&B, 1/3 of their digital work is on mobile and them proportion is growing;…… Continue reading BDW Making Digital Work – Day 2, Afternoon

BDW Making Digital Work – Day 2, Morning

Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder of the Co-Collective @tmontague), John Windsor (Founder of crowdsourcing agency Victors & Spoils @jtwinsor), Ian Schafer (Founder of Engagement Agency DeepFocus @ischafer) & Edward Boches discussing the…… Continue reading BDW Making Digital Work – Day 2, Morning

BDW Making Digital Work – Day 1, Afternoon

The afternoon kicked off with Chloe Gottleib (@chloalo), ECD for interactive design at R/GA who talked to us about the shift from designing websites to digital eco-systems. She highlighted that digital is not a medium and that experience from one channel cannot simply be schmushed into another, that when the interface is badly designed, even…… Continue reading BDW Making Digital Work – Day 1, Afternoon

BDW Making Digital Work – Day 1, Morning

End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of all the day’s speakers and insights, but a few choice elements that stuck in my mind from the day: We began with an intro from Edward Boches…… Continue reading BDW Making Digital Work – Day 1, Morning

When clients ask for bread, give them cake

Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us to deliver true integrated, multi-channel thinking against their briefs; and for this reason the briefs that are delivered to creative tend to be driven towards more traditional…… Continue reading When clients ask for bread, give them cake

Getting ready to ‘Make Digital Work’

In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has been run outside of Boulder and promises to be a hotbed of ideas and learning. The programme ran first…… Continue reading Getting ready to ‘Make Digital Work’

Youth are the target

If our business is all about making change happen, then this excellent film from Brazilian research group BOX 1824 is a must watch – showing us how the youth in society are, and have always been the catalyst to big changes. So maybe when we launch new products and write new copy we should first…… Continue reading Youth are the target

Digital is not a medium

‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because it simply feels too obvious; but obvious as it might seem there are still too many occasions where I am forced to re-explain. So this article should…… Continue reading Digital is not a medium

Treating creatives like adults

For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on hand and foot, and generally treated like a jewel that must pandered to and protected. But times are changing. Times are changing both for the industry as…… Continue reading Treating creatives like adults

Marketing services should have acquired advertising

I’m slowly coming to the firm conclusion that marketing services (and all that it comprises) should have acquired advertising – and not the other way around which is what seems to have happened in the industry. Marketing Services (despite their appalling name) agencies had one of the most interesting remits of the late 90s and…… Continue reading Marketing services should have acquired advertising