McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on Challenge Post: #McDHack14 Tweets McDonald’s Hackathon in the press: Marketing Magazine: McDonald’s to host hackathon to explore new ways to connect with millennials Burger Business: McDonald’s…… Continue reading #McDHack14: All hack’d out
Author: Lex Bradshaw-Zanger
A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.
McDonald’s Hackathon 2014
It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader when it comes to digital innovation. Technology has made the famous brand evolve in terms of offers and customer relationships. 7 years ago,…… Continue reading McDonald’s Hackathon 2014
Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent economist article put it beautifully, on clutter in management and how tiers of managers, meetings and emails and killing our productivity. Office politics, management dysfunctionality and complex…… Continue reading Knowledge workers, the future of jobs and the Taylorism of management
Digital Transformation – It’s about the people
It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on digital transformation because in the simplest of terms it didn’t talk about technology and tools, but focussed on the people; the two…… Continue reading Digital Transformation – It’s about the people
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on the one hand it feels like Cannes has become the centre for creative stunts that win awards but on the…… Continue reading Re-Inventing Brand Marketing
A dinner date with iOS 7
This evening, like a lot of iPhone and iPad users across Europe I’ll be hanging around my wifi connection hoping for this screen to change and show me something else, yes I’ll be waiting for the update to iOS7 for my iPhone, iPad and iPod touch. If it isn’t bad enough that this is a…… Continue reading A dinner date with iOS 7
Remembering their childhood
I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was probably less than 7. To a certain extent talking to family and looking at…… Continue reading Remembering their childhood
Please Stand By
I appreciate all the emails and questions about what happened to the blog. To be honest, there is just too much going on for me to keep writing at the moment: 1/ Move from Dubai to Paris 2/ Started a new job at Facebook, changing from agency life to a technology provider 3/ A second…… Continue reading Please Stand By
Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real answers to complex choices. A real life example from this week, that shows how much further we really have to go: a group of friends are visiting…… Continue reading Social By Design is the Only Filter
Getting Employees Onboard with Social
Social Media is here, and as companies are wondering how to ‘get on board’ a major part of this will be letting employees know what they should, and shouldn’t do – this infographic from Mindflash says it all. via Mindflash.