Category: Digital

Google Profile + Social Circle = My Online Demise

OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise

Are digital agencies the new dinosaurs?

I was asked to answer the  question ‘Are digital agencies the new dinosaurs?’ in this week’s Campaign ME – check out my answer below and those of my industry colleagues in the attached. Digital is no longer a microsite or a banner ad, digital is everywhere and in everything – look at interactive TV, digital…… Continue reading Are digital agencies the new dinosaurs?

Synchronisation and Convergence

I wrote a while ago about the use of that ugly word integration within the marcomms community, for too long we have bandied this word around to basically plaster the same key visual across a multitude of different media channels. With the massive growth of the web, digital and social we are still experiencing the…… Continue reading Synchronisation and Convergence

Agency Future – The Results

For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and how this is developing in different places around the world. Aaron Bateman (@Aaron78) has spent a year travelling, interviewing and journalling many of these new models on…… Continue reading Agency Future – The Results

Can agencies really play nicely together?

I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along. The…… Continue reading Can agencies really play nicely together?

Top 3 of Top Trends for 2011

Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. 2. ClickHere 10 Digital Trends for 2011 from ClickHere Anytime, Anyplace – Digital Is Everywhere in 2011 Is Social Media Killing the…… Continue reading Top 3 of Top Trends for 2011

Videos from Making Digital Work NY

For those following up on the BDW Workshop in New York, here you can see a post of the videos, the original post on the MDW NY Posterous at http://makingdigitalworknyc.posterous.com. It was a pleasure to interact with and film so many talented people in NYC. I’m working on a couple of larger video projects cut…… Continue reading Videos from Making Digital Work NY

Digital strategy is dead – Long live digital strategy

Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last week in New York – he said that in an increasingly competitive and changing market, the future for agencies was in…… Continue reading Digital strategy is dead – Long live digital strategy

Learnings from Making Digital Work NY

The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple  of days and our take aways from the workshop. An amazing collection of speakers and great insights. So what have we learnt that we can take home to our agencies? The model for integration seems…… Continue reading Learnings from Making Digital Work NY