Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder of the Co-Collective @tmontague), John Windsor (Founder of crowdsourcing agency Victors & Spoils @jtwinsor), Ian Schafer (Founder of Engagement Agency DeepFocus @ischafer) & Edward Boches discussing the…… Continue reading BDW Making Digital Work – Day 2, Morning
Category: Digital
BDW Making Digital Work – Day 1, Afternoon
The afternoon kicked off with Chloe Gottleib (@chloalo), ECD for interactive design at R/GA who talked to us about the shift from designing websites to digital eco-systems. She highlighted that digital is not a medium and that experience from one channel cannot simply be schmushed into another, that when the interface is badly designed, even…… Continue reading BDW Making Digital Work – Day 1, Afternoon
BDW Making Digital Work – Day 1, Morning
End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of all the day’s speakers and insights, but a few choice elements that stuck in my mind from the day: We began with an intro from Edward Boches…… Continue reading BDW Making Digital Work – Day 1, Morning
Getting ready to ‘Make Digital Work’
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has been run outside of Boulder and promises to be a hotbed of ideas and learning. The programme ran first…… Continue reading Getting ready to ‘Make Digital Work’
Digital is not a medium
‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because it simply feels too obvious; but obvious as it might seem there are still too many occasions where I am forced to re-explain. So this article should…… Continue reading Digital is not a medium
Digital is not a channel, it is part of your product
How about we start from scratch? How about we look at the different pieces of the organisation and figure out how to apply digital, mobile, social, broadband and interactive to the existing structure? How would things look different if we started from a zero sum base? To start with, I think social wouldn’t want to…… Continue reading Digital is not a channel, it is part of your product
Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in marketing as long as P&G and J&J have been developing new products and running focus groups, whether the data is quantitative or qualitative it has always existed,…… Continue reading Data is the new marketing drug
Onboarding for change
We are always talking about change, whether it is change for our clients as we sell them new creative or try to get them to evolve their products, or change for ourselves as agencies as we see our market, region, and industry evolving before our eyes – but with all this talk, I wonder whether…… Continue reading Onboarding for change
Tomorrow’s creative team
Back when Bill Bernbach changed the landscape of agencies by partnering art directors and copywriters we thought that this was a major revolution in agency team structure – finally the art department which had up until then really only been thought of as production took its merited role alongside the copywriters to come up with…… Continue reading Tomorrow’s creative team
Has ‘integration’ become a dirty word?
In the rush to evolve the skills of the advertising industry to keep up with an ever changing number of new media channels the buzzword for the last few years has been integration, bringing other skillsets and sometimes other agencies into the fold to deliver an integrated product – whether this was branding, digital or…… Continue reading Has ‘integration’ become a dirty word?