“Those who know do not speak. Those who speak do not know.” – Lao Tzu For years, I carried this quote as both shield and sword. But sometimes, those who’ve traveled many paths have stories worth sharing – especially when those paths were once criticized as unfocused, inconsistent, and lacking commitment. The Case Against Generalists…… Continue reading From Job Hopper to Strategic Advantage: Why My “Squiggly” Career Was Actually Perfect Training
Category: Traditional vs. Digital
Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing Effectiveness
The Measurement Conundrum: Why ‘What Gets Measured Gets Managed’ No Longer Means What You Think There’s an old joke among marketers: “The best thing about the internet is you can measure everything. The worst thing about the internet is you can measure everything.” Today, this quip feels less like a joke and more like a…… Continue reading Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing Effectiveness
SHEIN – a lesson in marketing
Digital is not an expertise, it’s just the way business is done today. I’ve written about SHEIN before as one to watch, and yet again as analysts dig deeper into their model we can see that this company is really setting the benchmark in running a data-driven, direct-to-consumer, business – using all the tools of…… Continue reading SHEIN – a lesson in marketing
Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those that only go to stores and those locked in their basements on a laptop? It doesn’t make sense – yet we…… Continue reading Why you don’t need a digital strategy, but you need an HR strategy
Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24 hours regarding whether this is the right or wrong move, comparing to Martin Sorrell’s organisation of client teams at WPP…… Continue reading Thoughts on the Publicis Groupe reorganisation
What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%,…… Continue reading What’s going on with Uber in France? A lesson in economics and global brand management.
Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent economist article put it beautifully, on clutter in management and how tiers of managers, meetings and emails and killing our productivity. Office politics, management dysfunctionality and complex…… Continue reading Knowledge workers, the future of jobs and the Taylorism of management
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on the one hand it feels like Cannes has become the centre for creative stunts that win awards but on the…… Continue reading Re-Inventing Brand Marketing
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may…… Continue reading Marketing Predictions for 2012
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is…… Continue reading Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]