I was very pleased to read an article recently on French tech firm Atos who are stopping the use of internal email, CEO and ex French Finance Minister, Thierry Breton, hasn’t sent an email since 2008 and wants to increase efficiency by eradicating this ‘long form’ of internal communication. He is moving employees away from…… Continue reading Death to the email
Going Viral Visualized [INFOGRAPHIC]
Infographic designed by Voltier Digital via Mashable.com
Turning on Social: Google+, Facebook Timeline & Unthink
With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were still deciding whether they really needed a website, and today the question is more about a Facebook page, a…… Continue reading Turning on Social: Google+, Facebook Timeline & Unthink
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is…… Continue reading Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in the advertising business as we try and evolve an ageing traditional, TV…… Continue reading Follow The Money – Focussing on Inputs or Outputs
Can you design & build a car?
One of my major gripes in this ‘digital’ business is the feeling of those on the outside that it’s easy to do – I sometimes ask the question about building a car… after all, many of us know how to drive and operate both a manual and automatic – but when it comes down to…… Continue reading Can you design & build a car?
Always Connected
Students today face far greater distractions than in generations past. Connectivity is at an all time high, but how much is this really impacting students’ quality of life? Take a look through the comic book style graphic to take a look at a day in the life of a student, and see how we are…… Continue reading Always Connected
Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world. But phygital doesn’t belong to just one agency.…… Continue reading Barriers to the Phygital Revolution
How We Talk to Computers [Infographic]
Created by: Medical Transcription
The State of the Web
For those that haven’t seen it, sharing this great infographic on the state of the internet: Created by: OnlineSchools.org Thanks to @candiceparkson for the link.