Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have this sort of initiative to get likeminded people into the room. After only 5 months in Dubai, this is a breath of fresh air and inspiration to…… Continue reading The joy of industry bodies
Category: Digital
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every other country outside the anglo-saxon world that has tried to apply strategic planning, never seems to get it quite right, either from an internal or external perspective.…… Continue reading Digital planner, an even rarer bird
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue big boys start snapping up the geeks left and right. Integration is the buzzword of the moment, we need to develop the product (and the skillset) to…… Continue reading Advertising + Digital = ?