We Like the World (WLTW) is a not-for-profit organisation created in 2011 to build a school in Africa funded by a charity World Tour. An extraordinary trip, with unique encounters and the extreme joy of being able to build a school. Now WLTW is growing again, opening its doors to the world, so that everyone…… Continue reading We Like The World is back
Author: Lex Bradshaw-Zanger
A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.
Bootstrap marketing your business for dummies
I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a few of the tips I’ve shared with them, to try and look professional, quickly, without major expense: 1/ Get a good looking logo We should assume that…… Continue reading Bootstrap marketing your business for dummies
Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital revolution. Two major changes are driving this, the first is the proliferation of marketing messages through multiple channels…… Continue reading Content Marketing & Service Design are the future of Branding
Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24 hours regarding whether this is the right or wrong move, comparing to Martin Sorrell’s organisation of client teams at WPP…… Continue reading Thoughts on the Publicis Groupe reorganisation
A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an organisation needs to build its own customer database and harness its audience, or whether the major online ecosystems of Google, Facebook and Apple now…… Continue reading A new vision for CRM
What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%,…… Continue reading What’s going on with Uber in France? A lesson in economics and global brand management.
Three Child Car Seats – Will they fit?
I spent a while battling the web to discover which cars would take 3 child car seats across the back row – without success. So this is a brief post to confirm that we have 3 child seats in our Audi Q5. One forward-facing, one rear-facing and a full booster seat!
#McDHack14 Roll-Up
Thoughts from LeWeb
There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and impact that the digital revolution is having on business. The first day is always the best as it sets the scene for a number of different topics…… Continue reading Thoughts from LeWeb
