For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and how this is developing in different places around the world. Aaron Bateman (@Aaron78) has spent a year travelling, interviewing and journalling many of these new models on…… Continue reading Agency Future – The Results
Category: Digital
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along. The…… Continue reading Can agencies really play nicely together?
Top 3 of Top Trends for 2011
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. 2. ClickHere 10 Digital Trends for 2011 from ClickHere Anytime, Anyplace – Digital Is Everywhere in 2011 Is Social Media Killing the…… Continue reading Top 3 of Top Trends for 2011
Videos from Making Digital Work NY
For those following up on the BDW Workshop in New York, here you can see a post of the videos, the original post on the MDW NY Posterous at http://makingdigitalworknyc.posterous.com. It was a pleasure to interact with and film so many talented people in NYC. I’m working on a couple of larger video projects cut…… Continue reading Videos from Making Digital Work NY
Digital strategy is dead – Long live digital strategy
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last week in New York – he said that in an increasingly competitive and changing market, the future for agencies was in…… Continue reading Digital strategy is dead – Long live digital strategy
Learnings from Making Digital Work NY
The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple of days and our take aways from the workshop. An amazing collection of speakers and great insights. So what have we learnt that we can take home to our agencies? The model for integration seems…… Continue reading Learnings from Making Digital Work NY
BDW Making Digital Work – Day 2, Afternoon
The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the appearance (and importance) of the creative technologist. He told us that now at CP&B, 1/3 of their digital work is on mobile and them proportion is growing;…… Continue reading BDW Making Digital Work – Day 2, Afternoon
BDW Making Digital Work – Day 2, Morning
Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder of the Co-Collective @tmontague), John Windsor (Founder of crowdsourcing agency Victors & Spoils @jtwinsor), Ian Schafer (Founder of Engagement Agency DeepFocus @ischafer) & Edward Boches discussing the…… Continue reading BDW Making Digital Work – Day 2, Morning
BDW Making Digital Work – Day 1, Afternoon
The afternoon kicked off with Chloe Gottleib (@chloalo), ECD for interactive design at R/GA who talked to us about the shift from designing websites to digital eco-systems. She highlighted that digital is not a medium and that experience from one channel cannot simply be schmushed into another, that when the interface is badly designed, even…… Continue reading BDW Making Digital Work – Day 1, Afternoon
BDW Making Digital Work – Day 1, Morning
End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of all the day’s speakers and insights, but a few choice elements that stuck in my mind from the day: We began with an intro from Edward Boches…… Continue reading BDW Making Digital Work – Day 1, Morning