Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden goose right now – the speed at which digital is invading our industry means that suddenly there is a major need for people that not only understand…… Continue reading The war for digital talent in advertising
Category: New York
Can you afford not to crowd-test?
The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite a while since we have seen a rebrand take up this much media coverage, and potentially this is because people feel strongly about it. Over the weekend…… Continue reading Can you afford not to crowd-test?
Designing spaces for creativity
A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me thinking about the different models that I’ve experienced and their cultures since there is clearly work to be done in determining which model suits which culture best.…… Continue reading Designing spaces for creativity
Oh Delta; how do I love thee… let me count the ways…
…or not.In this 'mild' heatwave we've been having, the worst thing about travelling is the thought that you are going to get hot, bothered and sweaty on your way to the airport and then have to sit like that for X number of hours as you fly across the world in your tin can.So this…… Continue reading Oh Delta; how do I love thee… let me count the ways…
The Taproot Foundation
I've joined the Taproot Foundation, www.taprootfoundation.org which is a volunteer group offering marketing consultancy services to charities & NGOs.Click on the link and find out more.We are currently working on the annual Report for Achievement First, www.achievementfirst.org a group of charter schools in CT & NY.
Trading in my TX license
It was a sad day at the DMC when I had my eyes tested and handed in my TX license to replace it with one from NY state…The system could easily by compared to French bureaucracy – and I'll probably be murdered for saying this – and it might even be a little bit worse…… Continue reading Trading in my TX license
The Target Obsession
So it's been a week since my Target adventure and in retrospect it seems like a funny story to tell – and yes, Anya you can share this too…It all started with an ad (a full page ad) in GQ for a great looking herringbone blazer – just great for the holidays that I thought…… Continue reading The Target Obsession
The first Thanksgiving
So that whole thing about 'first' thanksgiving isn't really true – I'm not going to write a history lesson about pilgrims, indians and founding fathers; not because it isn't interesting, or because it wouldn't be helpful to 99% of the people reading this but mainly because I don't know and therefore there's a good chance…… Continue reading The first Thanksgiving
Apartment hunting in Manhattan…
So my time in TriBeCa is coming to an end and I've been looking like crazy to find an apartment. Of course the classic in New York is Craig's List which has listings upon listings of rentals, sublets and microwaves for sale.After apartment searches in London, Marseille, Barcelona and Paris, I can't say that this…… Continue reading Apartment hunting in Manhattan…
Coming to America
Now wasn't that a cheesy 80s Eddie Murphy film? And now I've really set the tone for this whole blog. Well I'm writing this at the Air France gate @ Paris, Charles de Gaulle, Airport – it's early, I'm not feeling creative, and god knows who I'll end sitting next to on the plane. I…… Continue reading Coming to America