Author: Lex Bradshaw-Zanger

A global brand leader and digital innovator, Lex Bradshaw-Zanger is Chief Marketing & Digital Officer for L’Oréal SAPMENA, based in Singapore. With experience spanning leading roles at L’Oréal, McDonald’s, Facebook, and major agencies across Europe, the US, and the Middle East, he’s recognized for driving marketing transformation, championing multicultural teams, and mentoring the next generation of industry talent.

Social Media Memories from Birth

My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth

My Job is about Change – Agitating & Activating

Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy’ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion. What…… Continue reading My Job is about Change – Agitating & Activating

iPad, iPad2… Laptop

  Don’t get me wrong, I love the iPad, and now even more with the launch of the iPad2. The beautiful touch screen is now even shinier, the camera means I can do some of the fun things that were once relegated to my phone and the thinner form factor means that it feels that…… Continue reading iPad, iPad2… Laptop

Digital Landscape in the Middle East

I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here.   Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East

SXSW Roundup

I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being…… Continue reading SXSW Roundup

Who Comes to Making Digital Work?

I was flattered to receive the email invite to the upcoming BDW Making Digital Work workshop in Boulder, CO when I looked at some of the stats they were bringing up for attendees, it was great to see both the breadth of companies that have sent participants and also the record for Longest Distance Travelled…… Continue reading Who Comes to Making Digital Work?

Google Profile + Social Circle = My Online Demise

OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise

Living the Brand – GoNabit.com

There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money. One brand that jumps out of the pack is GoNabit, the leading group buying site in…… Continue reading Living the Brand – GoNabit.com