What the CEO needs to know about CRM

What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of customer communications or CRM has become more important than ever; the ability for customers to express themselves both positively and negatively now has both reach and impact…… Continue reading What the CEO needs to know about CRM

Content & Amplification – The New Brand Brief

Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice.…… Continue reading Content & Amplification – The New Brand Brief

E-commerce, F-commerce, M-commerce… Social Commerce

From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce

My Job is about Change – Agitating & Activating

Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy’ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion. What…… Continue reading My Job is about Change – Agitating & Activating

iPad, iPad2… Laptop

  Don’t get me wrong, I love the iPad, and now even more with the launch of the iPad2. The beautiful touch screen is now even shinier, the camera means I can do some of the fun things that were once relegated to my phone and the thinner form factor means that it feels that…… Continue reading iPad, iPad2… Laptop

Digital Landscape in the Middle East

I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here.   Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East

SXSW Roundup

I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being…… Continue reading SXSW Roundup

Who Comes to Making Digital Work?

I was flattered to receive the email invite to the upcoming BDW Making Digital Work workshop in Boulder, CO when I looked at some of the stats they were bringing up for attendees, it was great to see both the breadth of companies that have sent participants and also the record for Longest Distance Travelled…… Continue reading Who Comes to Making Digital Work?

Google Profile + Social Circle = My Online Demise

OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise